Sample resource for demonstration.
How to use this resource
Review the basics: useful pages, clear titles, working links and consistent business information.
Download the included starter document, review it with your team and adapt it to your own business. Assign an owner and a review date to each action.
Turn the checklist into a plan
Separate essential fixes from experiments. Start with the issues that stop a visitor from understanding your offer or completing an enquiry, then measure the effect of your changes.
