Sample resource for demonstration.
How to use this resource
Map your audience, offer, budget and learning goals before launching a paid campaign.
Download the included starter document, review it with your team and adapt it to your own business. Assign an owner and a review date to each action.
Turn the checklist into a plan
Separate essential fixes from experiments. Start with the issues that stop a visitor from understanding your offer or completing an enquiry, then measure the effect of your changes.
